BJC Branding

BJC Branding is a nationally recognized digital marketing agency with offices in Boston and Tampa.

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Call us: (781) 349-5444 x701
BJC Branding. All rights reserved. © Copyright 2018

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Book Bryan Caplan for your upcoming conference or event. Bring the power and free benefits of Google's Get Your Business Online program to your stage.

Email us:
complete@bjcbranding.com

Follow us on:

Book Bryan

Follow us on:

Book Bryan Caplan for your upcoming conference or event. Bring the power and free benefits of Google's Get Your Business Online program to your stage.

Email us:
complete@bjcbranding.com

Book Bryan

Need Help With Your Digital Marketing?

My team of trusted digital marketers would love the opportunity to learn more about your business and see how we can help you grow.

Bryan is a National Speaker & Writer For

Visit My Full Blog | Join My Email List

Bryan is a National Speaker & Writer For

Bryan Caplan

National Speaker for Google's Get Your Business Online 
Award-Winning Digital Marketing Strategist  

CONVERT

Would you believe 85% of consumers trust online reviews as much as suggestions from friends and family? The psychological phenomenon of social proof is real, and reviews are your ticket to proving that you run a trustworthy, high-quality operation. 

With consumers searching around the web, the key is to collect reviews on all the sites that matter to your business: from Google to Facebook to YellowPages to Angie's List to Zillow and many more. My team and I use MyReviewDashboard to both grow our online reviews and to seek real customer feedback.

• THE LATEST STATS ON REVIEWS
• WHICH REVIEW SITES MATTER TO YOUR INDUSTRY
• HOW TO RESPOND TO REVIEWS
• HOW TO GET MORE CUSTOMER REVIEWS
• POWER OF REVIEWS FOR YOUR BUSINESS

Need Help With Your Digital Marketing?

My team of trusted digital marketers would love the opportunity to learn more about your business and see how we can help you grow.

Have a question? Connect with me directly here.

INTRODUCTION

To grow, you need to build a sales funnel:  

1. Know  Your Business 
2. Attract  New Leads & Prospects 
3. Engage  & Educate Your Leads  
4. Convert  Them Into Loyal Customers    

Scroll down to see my segmented funnel framework. This page will walk you through the stages, step-by-step, of the sales funnel and will put you on your very own path toward lead generation and business growth success.   

JUMP TO THE FIRST STEP 

Starting a serious marketing program without understanding your business, your competitors, and the value you bring to your customers is a recipe for disaster. Take my proprietary free business analysis quiz. and unlock invaluable insights that will help you to unlock the secrets to your own business success.

KNOW

Having a great sales funnel is the key to your business success! Or, at least the key to building a substantial recurring sales cycle. Here are a few of my favorite resources to get you started: 

• MOVING CUSTOMERS THROUGH THE SALES FUNNEL 
• HOW THE MARKETING FUNNEL WORKS 
• HOW CONTENT RELATES TO THE MARKETING FUNNEL 
• THE SMART CONTENT MARKETING FUNNEL 

KNOW

Have you ever heard the phrase that failing to plan is a recipe for planning to fail? With everything happening in your business and around it, you need to keep track of who is doing what and when. To handle this, we recommend simple project management software. Our favorites are Asana (free for most small businesses) and Basecamp.

• ARTICLES

KNOW

A winning website is key in today's micro-moment world. You want to make sure your website is:

• Mobile-responsive
• Intuitive & Organized
• Useful & Functional
• Loads Super Fast!

My favorite platform for a great looking site that's secure and easy to manage is Squarespace. You'll save thousands on your build and on the lifetime maintenance of your site. If you decide to go with WordPress though, I suggest making sure your site stays safe by using a tool like Sucuri. It will make sure your site stays clean from hackers. You can even check if your site has been hacked already free, here.

• STEP-BY-STEP GUIDE TO BUILDING A WEBSITE
• IS YOUR WEBSITE READY FOR MOBILE
• WEBSITE LAUNCH CHECKLIST
• HOW TO CHECK GOOGLE SPEED INSIGHTS FOR YOUR WEBSITE

ATTRACT

You may have a great looking website and the best product or service, but if people can't find you, they'll go somewhere else. You can use a free tool like Yoast for WordPress. Or, you can use a full platform like SEMRush. No matter what tool you choose, follow a proven method and always stay up-to-date because SEO changes quickly!

• HOW TO IMPROVE YOUR GOOGLE RANKING
• STATE OF SEO
• WEBSITE OPTIMIZATION TEMPLATE (XLS FILE)
• 7 AWESOME SEO BLOGS TO BOOKMARK

ATTRACT

SEO takes time. If you want to go straight to the top of Google rankings for a range of terms, Google Ads is your best bet to get traffic fast. If you're new to Ads, you'll likely be courted by companies such as WordStream. Their platforms walk you through Ads. Of course, Adwords Express is getting better and better at making great suggestions, so, if I were you, I would save your money and work online with Adwords Express alone - big savings.

• GOOGLE ACADEMY FOR ADS
• GOOGLE ADS MADE SIMPLE: STEP-BY-STEP
• ULTIMATE GUIDE TO GOOGLE SHOPPING
• ESSENTIAL ADS EXTENSIONS

ATTRACT

With Facebook Ads, you can target a very specific customer audience. You can even target people on your email list - my personal favorite! If you have a great list, you will definitely get action on your ad.

• 50 QUICK FACEBOOK ADS TUTORIALS
• BREAKDOWN OF FACEBOOK ADS IN 2018
• FACEBOOK AD BIG STRATEGIES
• A GUIDE TO FACEBOOK ADS CUSTOM AUDIENCES
• FACEBOOK ADS COPYWRITING TIPS

ATTRACT

Once you have a website, consumers need to be able to find you when they search - so you want to expand your local listings.

Having a Google My Business listing allows you to manage your contact information, update your hours, add photos and even share dedicated social posts to promote new products or special deals. You can see how your business appears across most online listing sites free here.

• IMPROVE YOUR LOCAL RANKING ON GOOGLE
• HOW TO SETUP GOOGLE MY BUSINESS
• HOW TO SURVIVE GOOGLE'S NEW LOCAL SEARCH
• GOOGLE LOCAL SEARCH TIPS
• LOCAL SEARCH RANKINGS FACTOR STUDY

ATTRACT

Social media is a critical element of your digital marketing program that allows you to interact with your prospects and customers.          

To start, You'll need a buyer persona to identify where they spend their time online. Then it's all about developing a social content and ads strategy that connects, educates, and engages them. Then you'll want an easy way to manage your sites. The platform I like most is Hootsuite  and it starts at Free, which is nice. I also use PromoRepublic to help craft posts.

• GET STARTED WITH SOCIAL MEDIA   
• HOW TO CREATE A SOCIAL MEDIA MARKETING STRATEGY   
• BEGINNER'S GUIDE TO SOCIAL MEDIA
• WHAT IS SOCIAL MEDIA MARKETING
• THE ULTIMATE FACEBOOK MARKETING GUIDE 
• TWITTER MARKETING COMPLETE GUIDE
• THE ULTIMATE INSTAGRAM MARKETING GUIDE
• SNAPCHAT FOR BUSINESS: A GUIDE FOR MARKETERS
• SCIENTIFIC GUIDE TO PINTEREST MARKETING

ENGAGE

Your prospects have choices during this stage of the funnel, so your sole focus is to educate them on the pros and cons of making those choices. 

Consider educational resources like case studies, useful resources like checklists, and webinars or live educational events that highlight all of the pros of working with your business. Use Snip.ly to link out to other sites while keeping a mini "ad" that links back to your website.

If you don't have time to write, try a company like BlogMutt. You can source articles and have writers come to you with content. 

• CHOOSING YOUR BLOGGING PLATFORM
• HOW TO START A BLOG
• HOW TO SEARCH ENGINE OPTIMIZE YOUR BLOG CONTENT
• BLOGGING BEST PRACTICES

ENGAGE

There is no better way to have your customers and leads acquaint themselves with your business and who you are than for them to see you and watch your content.

I suggest starting your YouTube channel sooner than later.

• HOW TO CREATE A VIDEO MARKETING STRATEGY IN 5 STEPS
• INFOGRAPHIC: 10 TIPS FOR VIDEO SUCCESS
• 9 VIDEO MARKETING IDEAS TO TRY
• THE ULTIMATE GUIDE TO VIDEO MARKETING
• HOW TO GET STARTED WITH VIDEO MARKETING

ENGAGE

Email Marketing is time-effective and cost-efficient, and it allows you to measure your results in real-time. With a plan to provide frequent, consistent and meaningful emails (FCM), your email campaigns will quickly provide one of the highest returns-on-investment above any other channel.

We have used Constant Contact for general emails forever. When it comes to more in-depth automation, our go-to is Active Campaign, plus it's way less expensive than most of the alternatives. I mentioned it earlier, but to grow your email list, there is nothing better than an email popup form such as Privy's free version. Plus, don't miss an opportunity to interact directly with leads on your site with a live person widget such as Olark.

• WHY YOUR BUSINESS NEEDS EMAIL MARKETING
• WHAT IS A MOBILE-RESPONSIVE EMAIL TEMPLATE?
• HOW TO CREATE A SUCCESSFUL EMAIL MARKETING CAMPAIGN
• HOW TO SPAM-PROOF YOUR EMAIL MARKETING

CONVERT

Once you know what you want your business to become, you need to begin by creating your forward facing company persona. That all comes down to looking professional. Brand your business right, but don't blow your bank account. Use a service like   99 Designs for your logo,  Themeforest for print and online themes,   Shutterstock  for stock images, Google to get your business class email, Snappa to edit images and graphics without PhotoShop and GoDaddy for your domain, hosting and similar. I guarantee that using these sites will save you over the cost of a freelance designer.  

• ARTICLES ON LOGOS, ETC 

KNOW

You did it! You convinced a lead to land on your website. They are reading your amazing content, but now what? Why not interact with them while they're deciding if you're the right solution to their problem? There are plenty of live chat programs out there, but our absolute favorite at BJC Branding is Olark. We also love using Privy. It's an email conversion popup that can be customized for your site and it integrates with all of the popular email platforms to introduce email automation to your marketing mix.

• ARTICLES 

CONVERT

If you know who your perfect customer is, you'll be better able to make your message resonate. It's that simple! If you still haven't completed my proprietary business analysis quiz, I suggest you start right now to get your footing. 

• 50 QUESTIONS TO HELP YOU BUILD YOUR BUYER PERSONA 
• HOW TO CREATE A BUYER PERSONA 
• BUYER PERSONA EXAMPLES 

KNOW

Suggested Tools

If you made it this far, you are ready to tackle any marketing challenge. I mentioned a number of products and tools above. Here they are listed out for you by section. Simple.

Need some help choosing the right tool for your business? Ask me and I'll make a suggestion.

Book Bryan Caplan for your upcoming conference or event. Bring the power and free benefits of Google's Get Your Business Online program to your stage.

Email us:
complete@bjcbranding.com

Book Bryan

Need Help With Your Digital Marketing?

My team of trusted digital marketers would love the opportunity to learn more about your business and see how we can help you grow.

INTRODUCTION

To grow, you need to build a sales funnel:    

1. Know  Your Business 
2. Attract  New Leads & Prospects 
3. Engage  & Educate Your Leads  
4. Convert  Them Into Loyal Customers    

Scroll down to see my segmented funnel framework. This page will walk you through the stages, step-by-step, of the sales funnel and will put you on your very own path toward lead generation and business growth success.   

JUMP TO THE FIRST STEP 

Starting a serious marketing program without understanding your business, your competitors, and the value you bring to your customers is a recipe for disaster. Take my proprietary free business analysis quiz. and unlock invaluable insights that will help you to unlock the secrets to your own business success.

KNOW

Having a great sales funnel is the key to your business success! Or, at least the key to building a substantial recurring sales cycle. Here are a few of my favorite resources to get you started: 

• MOVING CUSTOMERS THROUGH THE SALES FUNNEL 
• HOW THE MARKETING FUNNEL WORKS 
• HOW CONTENT RELATES TO THE MARKETING FUNNEL 
• THE SMART CONTENT MARKETING FUNNEL 

KNOW

If you know who your perfect customer is, you'll be better able to make your message resonate. It's that simple! If you still haven't completed my proprietary business analysis quiz, I suggest you start right now to get your footing. 

• 50 QUESTIONS TO HELP YOU BUILD YOUR BUYER PERSONA 
• HOW TO CREATE A BUYER PERSONA 
• BUYER PERSONA EXAMPLES 

KNOW

A winning website is key in today's micro-moment world. You want to make sure your website is:

• Mobile-responsive
• Intuitive & Organized
• Useful & Functional
• Loads Super Fast!

My favorite platform for a great looking site that's secure and easy to manage is Squarespace. You'll save thousands on your build and on the lifetime maintenance of your site. If you decide to go with WordPress though, I suggest making sure your site stays safe by using a tool like Sucuri. It will make sure your site stays clean from hackers. You can even check if your site has been hacked already free, here.

• STEP-BY-STEP GUIDE TO BUILDING A WEBSITE
• IS YOUR WEBSITE READY FOR MOBILE
• WEBSITE LAUNCH CHECKLIST
• HOW TO CHECK GOOGLE SPEED INSIGHTS FOR YOUR WEBSITE

ATTRACT

You may have a great looking website and the best product or service, but if people can't find you, they'll go somewhere else. You can use a free tool like Yoast for WordPress. Or, you can use a full platform like SEMRush. No matter what tool you choose, follow a proven method and always stay up-to-date because SEO changes quickly!

• HOW TO IMPROVE YOUR GOOGLE RANKING
• STATE OF SEO
• WEBSITE OPTIMIZATION TEMPLATE (XLS FILE)
• 7 AWESOME SEO BLOGS TO BOOKMARK

ATTRACT

SEO takes time. If you want to go straight to the top of Google rankings for a range of terms, Google Ads is your best bet to get traffic fast. If you're new to Ads, you'll likely be courted by companies such as WordStream. Their platforms walk you through Ads. Of course, Adwords Express is getting better and better at making great suggestions, so, if I were you, I would save your money and work online with Adwords Express alone - big savings.

• GOOGLE ACADEMY FOR ADS
• GOOGLE ADS MADE SIMPLE: STEP-BY-STEP
• ULTIMATE GUIDE TO GOOGLE SHOPPING
• ESSENTIAL ADS EXTENSIONS

ATTRACT

With Facebook Ads, you can target a very specific customer audience. You can even target people on your email list - my personal favorite! If you have a great list, you will definitely get action on your ad.

• 50 QUICK FACEBOOK ADS TUTORIALS
• BREAKDOWN OF FACEBOOK ADS IN 2018
• FACEBOOK AD BIG STRATEGIES
• A GUIDE TO FACEBOOK ADS CUSTOM AUDIENCES
• FACEBOOK ADS COPYWRITING TIPS

ATTRACT

Once you have a website, consumers need to be able to find you when they search - so you want to expand your local listings.

Having a Google My Business listing allows you to manage your contact information, update your hours, add photos and even share dedicated social posts to promote new products or special deals. You can see how your business appears across most online listing sites free here.

• IMPROVE YOUR LOCAL RANKING ON GOOGLE
• HOW TO SETUP GOOGLE MY BUSINESS
• HOW TO SURVIVE GOOGLE'S NEW LOCAL SEARCH
• GOOGLE LOCAL SEARCH TIPS
• LOCAL SEARCH RANKINGS FACTOR STUDY

ATTRACT

Social media is a critical element of your digital marketing program that allows you to interact with your prospects and customers.          

To start, You'll need a buyer persona to identify where they spend their time online. Then it's all about developing a social content and ads strategy that connects, educates, and engages them. Then you'll want an easy way to manage your sites. The platform I like most is Hootsuite  and it starts at Free, which is nice. I also use PromoRepublic to help craft posts.

• GET STARTED WITH SOCIAL MEDIA   
• HOW TO CREATE A SOCIAL MEDIA MARKETING STRATEGY   
• BEGINNER'S GUIDE TO SOCIAL MEDIA
• WHAT IS SOCIAL MEDIA MARKETING
• THE ULTIMATE FACEBOOK MARKETING GUIDE 
• TWITTER MARKETING COMPLETE GUIDE
• THE ULTIMATE INSTAGRAM MARKETING GUIDE
• SNAPCHAT FOR BUSINESS: A GUIDE FOR MARKETERS
• SCIENTIFIC GUIDE TO PINTEREST MARKETING

ENGAGE

Your prospects have choices during this stage of the funnel, so your sole focus is to educate them on the pros and cons of making those choices. 

Consider educational resources like case studies, useful resources like checklists, and webinars or live educational events that highlight all of the pros of working with your business. Use Snip.ly to link out to other sites while keeping a mini "ad" that links back to your website.

If you don't have time to write, try a company like BlogMutt. You can source articles and have writers come to you with content. 

• CHOOSING YOUR BLOGGING PLATFORM
• HOW TO START A BLOG
• HOW TO SEARCH ENGINE OPTIMIZE YOUR BLOG CONTENT
• BLOGGING BEST PRACTICES

ENGAGE

There is no better way to have your customers and leads acquaint themselves with your business and who you are than for them to see you and watch your content.

I suggest starting your YouTube channel sooner than later.

• HOW TO CREATE A VIDEO MARKETING STRATEGY IN 5 STEPS
• INFOGRAPHIC: 10 TIPS FOR VIDEO SUCCESS
• 9 VIDEO MARKETING IDEAS TO TRY
• THE ULTIMATE GUIDE TO VIDEO MARKETING
• HOW TO GET STARTED WITH VIDEO MARKETING

ENGAGE

CONVERT

Would you believe 85% of consumers trust online reviews as much as suggestions from friends and family? The psychological phenomenon of social proof is real, and reviews are your ticket to proving that you run a trustworthy, high-quality operation. 

With consumers searching around the web, the key is to collect reviews on all the sites that matter to your business: from Google to Facebook to YellowPages to Angie's List to Zillow and many more. My team and I use MyReviewDashboard to both grow our online reviews and to seek real customer feedback.

• THE LATEST STATS ON REVIEWS
• WHICH REVIEW SITES MATTER TO YOUR INDUSTRY
• HOW TO RESPOND TO REVIEWS
• HOW TO GET MORE CUSTOMER REVIEWS
• POWER OF REVIEWS FOR YOUR BUSINESS

Email Marketing is time-effective and cost-efficient, and it allows you to measure your results in real-time. With a plan to provide frequent, consistent and meaningful emails (FCM), your email campaigns will quickly provide one of the highest returns-on-investment above any other channel.

We have used Constant Contact for general emails forever. When it comes to more in-depth automation, our go-to is Active Campaign, plus it's way less expensive than most of the alternatives. I mentioned it earlier, but to grow your email list, there is nothing better than an email popup form such as Privy's free version. Plus, don't miss an opportunity to interact directly with leads on your site with a live person widget such as Olark.

• WHY YOUR BUSINESS NEEDS EMAIL MARKETING
• WHAT IS A MOBILE-RESPONSIVE EMAIL TEMPLATE?
• HOW TO CREATE A SUCCESSFUL EMAIL MARKETING CAMPAIGN
• HOW TO SPAM-PROOF YOUR EMAIL MARKETING

CONVERT

Suggested Tools

If you made it this far, you are ready to tackle any marketing challenge. I mentioned a number of products and tools above. Here they are listed out for you by section. Simple.

Need some help choosing the right tool for your business? Ask me and I'll make a suggestion.

Bryan Caplan

National Speaker for Google's Get Your Business Online 
Award-Winning Digital Marketing Strategist