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10:00 First Feature goes here!
14:00 Second Feature goes here!
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BJC Branding
BJC Branding is a nationally recognized digital marketing agency with offices in Boston and Tampa.
About
Call us: (781) 349-5444 x701
BJC Branding. All rights reserved. © Copyright 2018
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Book Bryan Caplan for your upcoming conference or event. Bring the power and free benefits of Google's Get Your Business Online program to your stage.
Email us:
complete@bjcbranding.com
Follow us on:
Book Bryan
Follow us on:
Bryan Caplan
The Bryan Caplan digital agency is a nationally recognized digital marketing agency with offices in Boston and Tampa.
About
Book Bryan Caplan for your upcoming conference or event. Bring the power and free benefits of Google's Get Your Business Online program to your stage.
Email us:
complete@bjcbranding.com
Book Bryan
Need Help With Your Digital Marketing?
My team of trusted digital marketers would love the opportunity to learn more about your business and see how we can help you grow.
Chances are, someone has looked at your business’s online reviews before deciding to buy from you. As a matter of fact, 97 percent of consumers read online reviews, and 85 percent of them trust online reviews as much as personal recommendations from friends or family. As much as people rely on reviews for social proof...
How to Respond to Reviews Online
Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent faster than non-video users because people simply love video.
How to Create a Video Marketing Strategy
National Speaker for Google's Get Your Business Online
Award-Winning Digital Marketing Strategist
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Bryan Caplan's Mega List & Guide to Smarter Marketing
You've arrived! Getting to this page on the web was a great first step, but there is so much more to improving your marketing. Here, I'll give you the tools and strategies my team and I use everyday. You'll learn how to think and work like a professional marketer to increase your leads and grow your business.
Now, keep your momentum rolling! I want your letter to be the next I receive raving about how your business turned the corner towards success street with help from this site.
Would you believe 85% of consumers trust online reviews as much as suggestions from friends and family? The psychological phenomenon of social proof is real, and reviews are your ticket to proving that you run a trustworthy, high-quality operation.
With consumers searching around the web, the key is to collect reviews on all the sites that matter to your business: from Google to Facebook to YellowPages to Angie's List to Zillow and many more. My team and I use MyReviewDashboard to both grow our online reviews and to seek real customer feedback.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Need Help With Your Digital Marketing?
My team of trusted digital marketers would love the opportunity to learn more about your business and see how we can help you grow.
Have a question? Connect with me directly here.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
To grow, you need to build a sales funnel:
Scroll down to see my segmented funnel framework. This page will walk you through the stages, step-by-step, of the sales funnel and will put you on your very own path toward lead generation and business growth success.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Starting a serious marketing program without understanding your business, your competitors, and the value you bring to your customers is a recipe for disaster. Take my proprietary free business analysis quiz. and unlock invaluable insights that will help you to unlock the secrets to your own business success.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Having a great sales funnel is the key to your business success! Or, at least the key to building a substantial recurring sales cycle. Here are a few of my favorite resources to get you started:
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Have you ever heard the phrase that failing to plan is a recipe for planning to fail? With everything happening in your business and around it, you need to keep track of who is doing what and when. To handle this, we recommend simple project management software. Our favorites are Asana (free for most small businesses) and Basecamp.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
A winning website is key in today's micro-moment world. You want to make sure your website is:
My favorite platform for a great looking site that's secure and easy to manage is Squarespace. You'll save thousands on your build and on the lifetime maintenance of your site. If you decide to go with WordPress though, I suggest making sure your site stays safe by using a tool like Sucuri. It will make sure your site stays clean from hackers. You can even check if your site has been hacked already free, here.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
You may have a great looking website and the best product or service, but if people can't find you, they'll go somewhere else. You can use a free tool like Yoast for WordPress. Or, you can use a full platform like SEMRush. No matter what tool you choose, follow a proven method and always stay up-to-date because SEO changes quickly!
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
SEO takes time. If you want to go straight to the top of Google rankings for a range of terms, Google Ads is your best bet to get traffic fast. If you're new to Ads, you'll likely be courted by companies such as WordStream. Their platforms walk you through Ads. Of course, Adwords Express is getting better and better at making great suggestions, so, if I were you, I would save your money and work online with Adwords Express alone - big savings.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
With Facebook Ads, you can target a very specific customer audience. You can even target people on your email list - my personal favorite! If you have a great list, you will definitely get action on your ad.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Once you have a website, consumers need to be able to find you when they search - so you want to expand your local listings.
Having a Google My Business listing allows you to manage your contact information, update your hours, add photos and even share dedicated social posts to promote new products or special deals. You can see how your business appears across most online listing sites free here.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Social media is a critical element of your digital marketing program that allows you to interact with your prospects and customers.
To start, You'll need a buyer persona to identify where they spend their time online. Then it's all about developing a social content and ads strategy that connects, educates, and engages them. Then you'll want an easy way to manage your sites. The platform I like most is Hootsuite and it starts at Free, which is nice. I also use PromoRepublic to help craft posts.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Your prospects have choices during this stage of the funnel, so your sole focus is to educate them on the pros and cons of making those choices.
Consider educational resources like case studies, useful resources like checklists, and webinars or live educational events that highlight all of the pros of working with your business. Use Snip.ly to link out to other sites while keeping a mini "ad" that links back to your website.
If you don't have time to write, try a company like BlogMutt. You can source articles and have writers come to you with content.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
There is no better way to have your customers and leads acquaint themselves with your business and who you are than for them to see you and watch your content.
I suggest starting your YouTube channel sooner than later.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Email Marketing is time-effective and cost-efficient, and it allows you to measure your results in real-time. With a plan to provide frequent, consistent and meaningful emails (FCM), your email campaigns will quickly provide one of the highest returns-on-investment above any other channel.
We have used Constant Contact for general emails forever. When it comes to more in-depth automation, our go-to is Active Campaign, plus it's way less expensive than most of the alternatives. I mentioned it earlier, but to grow your email list, there is nothing better than an email popup form such as Privy's free version. Plus, don't miss an opportunity to interact directly with leads on your site with a live person widget such as Olark.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Once you know what you want your business to become, you need to begin by creating your forward facing company persona. That all comes down to looking professional. Brand your business right, but don't blow your bank account. Use a service like 99 Designs for your logo, Themeforest for print and online themes, Shutterstock for stock images, Google to get your business class email, Snappa to edit images and graphics without PhotoShop and GoDaddy for your domain, hosting and similar. I guarantee that using these sites will save you over the cost of a freelance designer.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
You did it! You convinced a lead to land on your website. They are reading your amazing content, but now what? Why not interact with them while they're deciding if you're the right solution to their problem? There are plenty of live chat programs out there, but our absolute favorite at BJC Branding is Olark. We also love using Privy. It's an email conversion popup that can be customized for your site and it integrates with all of the popular email platforms to introduce email automation to your marketing mix.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
If you know who your perfect customer is, you'll be better able to make your message resonate. It's that simple! If you still haven't completed my proprietary business analysis quiz, I suggest you start right now to get your footing.
Know
Suggested Tools
If you made it this far, you are ready to tackle any marketing challenge. I mentioned a number of products and tools above. Here they are listed out for you by section. Simple.
Attract
Engage
Need some help choosing the right tool for your business? Ask me and I'll make a suggestion.
BJC Branding
BJC Branding is a nationally recognized digital marketing agency with offices in Boston and Tampa.
About
Book Bryan Caplan for your upcoming conference or event. Bring the power and free benefits of Google's Get Your Business Online program to your stage.
Email us:
complete@bjcbranding.com
Book Bryan
Need Help With Your Digital Marketing?
My team of trusted digital marketers would love the opportunity to learn more about your business and see how we can help you grow.
Bryan Caplan's Mega List & Guide to Smarter Marketing
You've arrived! Getting to this page on the web was a great first step, but there is so much more to improving your marketing. Here, I'll give you the tools and strategies my team and I use everyday. You'll learn how to think and work like a professional marketer to increase your leads and grow your business.
Now, keep your momentum rolling! I want your letter to be the next I receive raving about how your business turned the corner towards success street with help from this site.
Have a question? Connect with me directly here.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
To grow, you need to build a sales funnel:
Scroll down to see my segmented funnel framework. This page will walk you through the stages, step-by-step, of the sales funnel and will put you on your very own path toward lead generation and business growth success.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Starting a serious marketing program without understanding your business, your competitors, and the value you bring to your customers is a recipe for disaster. Take my proprietary free business analysis quiz. and unlock invaluable insights that will help you to unlock the secrets to your own business success.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Having a great sales funnel is the key to your business success! Or, at least the key to building a substantial recurring sales cycle. Here are a few of my favorite resources to get you started:
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
If you know who your perfect customer is, you'll be better able to make your message resonate. It's that simple! If you still haven't completed my proprietary business analysis quiz, I suggest you start right now to get your footing.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
A winning website is key in today's micro-moment world. You want to make sure your website is:
My favorite platform for a great looking site that's secure and easy to manage is Squarespace. You'll save thousands on your build and on the lifetime maintenance of your site. If you decide to go with WordPress though, I suggest making sure your site stays safe by using a tool like Sucuri. It will make sure your site stays clean from hackers. You can even check if your site has been hacked already free, here.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
You may have a great looking website and the best product or service, but if people can't find you, they'll go somewhere else. You can use a free tool like Yoast for WordPress. Or, you can use a full platform like SEMRush. No matter what tool you choose, follow a proven method and always stay up-to-date because SEO changes quickly!
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
SEO takes time. If you want to go straight to the top of Google rankings for a range of terms, Google Ads is your best bet to get traffic fast. If you're new to Ads, you'll likely be courted by companies such as WordStream. Their platforms walk you through Ads. Of course, Adwords Express is getting better and better at making great suggestions, so, if I were you, I would save your money and work online with Adwords Express alone - big savings.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
With Facebook Ads, you can target a very specific customer audience. You can even target people on your email list - my personal favorite! If you have a great list, you will definitely get action on your ad.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Once you have a website, consumers need to be able to find you when they search - so you want to expand your local listings.
Having a Google My Business listing allows you to manage your contact information, update your hours, add photos and even share dedicated social posts to promote new products or special deals. You can see how your business appears across most online listing sites free here.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Social media is a critical element of your digital marketing program that allows you to interact with your prospects and customers.
To start, You'll need a buyer persona to identify where they spend their time online. Then it's all about developing a social content and ads strategy that connects, educates, and engages them. Then you'll want an easy way to manage your sites. The platform I like most is Hootsuite and it starts at Free, which is nice. I also use PromoRepublic to help craft posts.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Your prospects have choices during this stage of the funnel, so your sole focus is to educate them on the pros and cons of making those choices.
Consider educational resources like case studies, useful resources like checklists, and webinars or live educational events that highlight all of the pros of working with your business. Use Snip.ly to link out to other sites while keeping a mini "ad" that links back to your website.
If you don't have time to write, try a company like BlogMutt. You can source articles and have writers come to you with content.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
There is no better way to have your customers and leads acquaint themselves with your business and who you are than for them to see you and watch your content.
I suggest starting your YouTube channel sooner than later.
Would you believe 85% of consumers trust online reviews as much as suggestions from friends and family? The psychological phenomenon of social proof is real, and reviews are your ticket to proving that you run a trustworthy, high-quality operation.
With consumers searching around the web, the key is to collect reviews on all the sites that matter to your business: from Google to Facebook to YellowPages to Angie's List to Zillow and many more. My team and I use MyReviewDashboard to both grow our online reviews and to seek real customer feedback.
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist
Email Marketing is time-effective and cost-efficient, and it allows you to measure your results in real-time. With a plan to provide frequent, consistent and meaningful emails (FCM), your email campaigns will quickly provide one of the highest returns-on-investment above any other channel.
We have used Constant Contact for general emails forever. When it comes to more in-depth automation, our go-to is Active Campaign, plus it's way less expensive than most of the alternatives. I mentioned it earlier, but to grow your email list, there is nothing better than an email popup form such as Privy's free version. Plus, don't miss an opportunity to interact directly with leads on your site with a live person widget such as Olark.
Know
Suggested Tools
If you made it this far, you are ready to tackle any marketing challenge. I mentioned a number of products and tools above. Here they are listed out for you by section. Simple.
Attract
Engage
Need some help choosing the right tool for your business? Ask me and I'll make a suggestion.
National Speaker for Google's Get Your Business Online
Award-Winning Digital Marketing Strategist
National Speaker for Google Get Your Business Online & Award-Winning Digital Marketing Strategist